The latest creation at Snuggle is Blue Sparkle fabric softeners, dryer sheets and scent crystals. The Snuggle Blue Sparkle collection targets “long lasting softness,” said the Happi Top 30 company. According to Circana, total laundry detergent sales rose 4.7% last year to more than $9.1 billion. But price-conscious consumers clearly held sway in the liquid category, where sales rose 3.4% to $6.4 billion. For more on the laundry category, look here.  ...